DMCVB

Visit Detroit Fall 2017/Winter 2018

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2 | VISIT DETROIT | FALL 2017 & WINTER 2018 PRESIDENT FROM THE APRIL 2016-SEPTEMBER 2016 THE ULTIMATE GUIDE FOR EVERYTHING TO SEE AND DO IN THE D VISIT DETROIT SUMMER & FALL 2013 DETROIT CHEFS • LOCAL GIFTS VISIT DETROIT'S 10 BEST NEW RESTAURANTS BEER, WINE + SPIRITS 40 ITINERARIES TO GET YOU ROLLING 28 plus SPRING + SUMMER EVENTS LARRY ALEXANDER, PRESIDENT AND CEO OF THE DETROIT METRO CONVENTION & VISITORS BUREAU (DMCVB), TALKS ABOUT THE SEAMLESS LAUNCH OF THE REDESIGNED VISITDETROIT.COM, HOW THE NEW WEBSITE'S DIRECTORY OF USER- FRIENDLY FEATURES IS HELPING BRING THE D TO LIFE, AND WHY EVERY LEISURE AND BUSINESS TRAVEL DESTINATION NEEDS A POWERFUL ONLINE PRESENCE TO THRIVE. Launching a new website can be a daunting task. Launching a new website for a major metropolitan city that is your responsibility to promote regionally, nationally and internationally as a business, convention and tourism destination is a whole other matter. To say we were slightly nervous as we contemplated the redesign and relaunch of our award-winning website, visitdetroit.com, in early 2017 is an understatement. First and foremost, we wanted the transition to be transparent to visitors and our members. We wanted to give users a more mobile-friendly experience. We wanted the site to offer an amazing event search experience, clearer navigation and improved mapping capabilities so users could quickly and easily orient themselves with metro Detroit and its destinations, attractions, restaurants and hotels. We also wanted the site to expertly combine content from this magazine and our blog, as well as information useful to our members and meeting planners. The new site was launched in the spring. Honestly, we were prepared to see our website traffic fall right after that. It's a fairly common occurrence. Instead, we saw an uptick in page views from 48,700 the month prior to launch to more than 54,000 during the launch and more than 55,000 the month after launch. Plus, the site was listed as one of the 25 best tourism websites in the world in 2017 by Skift, a well-respected intelligence platform to the travel industry. While exploring our new site, we hope you take a minute to investigate: • The "What's Nearby" feature, which lets you view an event or venue and will then pull up other must- knows — things to do, food, hotels — near your chosen location. This is a one-click feature on almost every page from every mobile phone. • The customized event search, which allows you to filter and search for to-dos by date, interests and type of event to help make planning a visit to The D simple. • The variety of itineraries, deals and destination district activities, which are posted and presented in easy-to-read formats. • Got a question? Click on the small bubble icon to the left of a page to email us. • Plus, please take a moment to appreciate all the lively images of metro Detroit's people and places on every page. From the beginning, we knew that the dotcom of a distinguished destination marketing office such as the DMCVB had to be top notch. It not only had to reflect the unique features, hustle and heart of Detroit but also had to make information easily accessible and digestible for users. We feel confident we've more than accomplished what we set out to do with the new visitdetroit.com. We hope you feel the same and always welcome your feedback. DOTCOM DO-OVER Larry Alexander, President and CEO, Detroit Metro Convention & Visitors Bureau CASINO ADVENTURES EXPLORE THE DEQUINDRE CUT AND DETROIT RIVERFRONT DON'T MISS THE SPRING & SUMMER 2018 ISSUE: Coming up APRIL-SEPTEMBER Ad close Jan. 26, 2018 Publication date April 1, 2018 FOR MORE INFORMATION: contact the ad sales team, adsales@visitdetroit.com

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